Animology shampoos have a mild yet deep cleaning action that removes dirt and odour without stripping the coat of its essential oils. Easy rinse technology keeps washing time to a minimum, and built-in conditioners and Pro-Vitamin B5 help improve the health, strength and condition of the coat.. The shampoos form part of the multi-award winning portfolio of grooming products that has sold over 1 million bottles and are used by top groomers, show dog owners and thousands of dog owners around the world for good reason; Animology leaves dogs looking, smelling and feeling simply wonderful.